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MARKETING COMMUNICATIONS
Residents of Terrace Bay have access to media through various outlets, including several newspapers and radio and television stations. The local paper is published weekly and the Chronicle-Journal, the major regional paper, is also available at newsstands.
Radio station CFNO 93.1 FM covers issues from around the region. Regional television stations are produced out of Thunder Bay and Shaw Cable provides service throughout the North Shore with one channel serving as a notice board for regional issues. Both communities also feature their own websites on which residents and visitors can get information on a variety of topics.
Newspaper:
- Terrace Bay/Schreiber News (delivered weekly on Tuesdays) - Local
- The Chronicle Journal (delivered daily) - Regional
- Thunder Bay Post (delivered weekly on Fridays) – Regional
- Northern Ontario Business (monthly subscription) – Business
Regional Websites:
Radio:
Television:
- Thunder Bay Television (http://www.tbtv.com)
- Shaw Cable (Cable) – also features a regional community channel
- Bell Express Vu (Satellite)
- Star Choice (Satellite)
A survey was conducted during a public forum in 2005 with over 150 persons responding and rating the most effective methods of marketing to residents in Terrace Bay/Schreiber in their opinion are (out of 10):
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7.97 |
Direct mail through post office (approximately $155 for the region of Terrace Bay, Schreiber, in postage for up to 3 sheets of paper) |
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7.33 |
CFNO radio advertisements (variety of pricing options available) |
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7.06 |
Township notice boards (located throughout local businesses) |
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6.75 |
Municipal website |
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5.94 |
Chronicle Journal |
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5.83 |
Local paper |
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5.59 |
Shaw Cable Community Channel |
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5.05 |
CBC Radio |
Note: this is not a definitive list, but the results of the survey conducted in 2005. It is provided as an aid for businesses in developing a marketing plan and is no way an endorsement by the Township of Terrace Bay of one marketing method over another or in any way a preferrential treatment of one business versus another business.
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